hey, i'm rosa — full-stack marketing consultant, based in barcelona
I run marketing like a full team. One person. Every hat. Shipped.
I've done most marketing jobs at some point: product management and influencer campaigns for big consumer brands, and years of growth, ops, and design in between. Now I get that same range of work done by running a set of AI agents. And I'm happy to take on the boring, fiddly parts most people would rather skip.
Brands I've worked with
what i'm about
I've worn every marketing hat. Now I hand a lot of them to AI agents.
For years I was the growth person, the ops person, the designer, the account manager, the partnerships lead, often in the same week. It sounds scattered, but it means I actually understand how the pieces connect. You get one person who sees the whole thing, instead of five specialists who each guard their own slice.
Now I use AI agents to cover that range without needing the team. They do the grunt work: research, first drafts, production, the repetitive ops. I handle the judgement calls: what's worth doing, and whether the output is any good.
what i'm running right now
Right now, I run the marketing for Boring Marketing.
Boring Marketing teaches local businesses how to use AI. I run their content and social: the newsletter, the X account (@boringmarketers), and the YouTube channel. Strategy, writing, publishing, growth. It's a fair picture of how I work: I pick up a new space fast and just get things shipped.
The agents I run day to day
Selected campaigns
Creator and video campaigns I've run, sorted by client. Swipe a row, tap a thumbnail to watch.
HelloFresh
Banggood
HeadshotPro
May Beauty
Social Point
Ways we can work together.
Influencer & creator programs
The whole thing: finding the right creators, negotiating, briefing, chasing deliverables, publishing, and telling you what actually worked. I've done this for DTC brands and agencies, and you won't have to project-manage me through it.
Let's work togetherFractional marketing operator
For when you need someone to actually build the thing. I've set up CRMs, funnels, sales decks and client-delivery systems from scratch, then run the team that used them every day. Give me the mess and I'll make it work.
Let's work togetherAI marketing systems & assets
Landing pages, lead magnets, ad creative, product videos, and the automations that tie them together. Because I build with AI, work that used to take a team a month usually takes me a few days.
Let's work togetherTwo things I won't pretend to do: promise you a viral post, or run your paid ad accounts. What I'm good at is building the system around the work, so the good stuff actually gets seen.
A bit about me
I'm Chinese-Norwegian, and I grew up in a small Norwegian town with my Chinese family. I studied International Affairs and Chinese in Washington DC, then did my Master's at ESADE in Barcelona, got into marketing there, and mostly never left.
Along the way I started my own sustainable-fashion project, then became the very first full-time contractor at Boring Marketing, an SEO agency, and grew with it into running account management for a 40+ person team and 30+ clients, as the agency scaled past $100k a month in revenue. I like variety and I like figuring things out, and lately I'm a bit obsessed with getting AI agents to handle the work I used to do by hand.
- ✦ Currently based in Barcelona
- ✦ Speaks English, Mandarin & Norwegian (and reads Danish & Swedish)
- ✦ Busy parent
- ✦ Dream job, if I didn't do what I do now: coral farmer or nature communicator
- ✦ Off the clock: new restaurants, dance and boxing, and live jazz, soul & funk
Want to work together?
Tell me what you're working on. If it's a fit, great. If it's not, I'll probably know someone who is.
Prefer LinkedIn? Find me there.