Blog
Notes on marketing & AI agents
Field notes on running marketing end to end with AI agents — what works, what breaks, and what I'm shipping. (Yes, I used em-dash, sue me.)
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Nobody actually has a creator team (and Delta just scrolls TikTok)
Two things I read this week made me feel a lot better about doing creator marketing from one tiny desk, and a bit annoyed at all the "you need a team" advice.
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Your ads won't get you into ChatGPT. Creators might.
I read two studies this week that made me rethink where small brands should put their marketing money (and I'm a bit annoyed nobody said it louder).
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Your next customer is going to ask YouTube, not Google
I almost didn't write this one. Then I read the bit nobody covered.
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How I run marketing with a team of AI agents
A look at the setup I use to run content, social, and growth end to end — where agents do the work, and where I still hold the pen.
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